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Offshore Outsourcing World: Retailers focus on India
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Friday April 30, 2004 at 8:11AM - Offshore Outsourcing World Staff

Retailers focus on India

When it comes to outsourcing IT services, India is where the action is. The outsourcing boom in the country is opening doors for other industries as well such as retail.

JC Penney recently announced it will increase the amount of material it outsources to India. The US apparel maker is confident that the textiles industry in the country will grow when it begins to phase out an imposed quota by next year.

The retailing giant had said that it would enhance its apparel sourcing from India to about $600 million in the next two to three years.

China was priority for JC Penney before but is now focusing on India as the former has just joined the WTO and still had to face safeguard provisions.

Like China, India has also been getting the attention of a lot of retailers because of the growing per capita income. Economic boom equals increased spending power equals booming sales.

US clothing apparel brands and retailers like Wal-Mart are reportedly opening a number of stores in places like Bangalore and other tech hubs.

Although India's one billion population has a per capita income only half that of China, it's estimated that there are roughly 150 million middle class consumers - many of them belonging to the outsourced services sector.

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