Outsourcing with a tinge of blue
IBM has been bitten by the outsourcing bug big time. Since acquiring
Pricewaterhouse Coopers last year to boost its BPO business, Big Blue has
been on a acquisition binge lately taking up tasks from answering phones
to repairing TV sets.
Early this month, IBM announced it is acquiring Indian outsourcing firm
Daksh, the third-largest back-offices service provider in the country.
Industry estimates the deal to be worth between 150 to 200 million
dollars.
This means IBM will be offering call center services out of India. Daksh
employs about 6,000 agents that man the phones for clients like retailer
Amazon.com.
In less than a month, IBM landed a major deal to manage after-sales
services for TV-maker Philips Consumer Electronics in North America. The
deal is reportedly worth at least 300 million dollars and runs for seven
years
IBM also said it will handle services for Philips, including warranty
management, customer care and repair services for products like TVs and CD
players, some of them in IBM centers in the US.
IBM's Global Services Unit recently reported more than $11 billion in
revenues for the first quarter and IBM in general predicts a healthy year
ahead.
In a booming business like outsourcing, diversity is the name of the game
and IBM recognizes this early on.